First Ever Vigilance Program for Indian Herbal Medicine Companies

Change is everywhere. On one hand, we can see innovations in the field of science and technology; while on the other hand we observe a return to the ancient tradition. People all over the world are waking up to the need for Ayurvedic medicines and the stressing the importance of herbal medicines in curing or managing certain serious ailments. And India is the last country to realize the potential of this phenomenon, although it is here that the medicine was born.

 

However, better late than never, they say! And purists are now considering the importance of universal recognition for international promotion of herbal medicines. In a recent incident, almost 200 samples of herbal medicines bought from the Internet were tested by researchers of an American University and found to contain rich deposits of minerals and metals. This has come as a punch in the face of the herbal medicine market in India. For the first time, the Government is launching a quality checking program, a vigilance program unparalleled in the history of ancient Ayurveda. The Health Ministry has announced that all Ayurvedic doctors as well as patients can report any adverse effects of Ayurveda to a regulatory body that will investigate the matter and take legal actions against the company to ensure a ‘clean’ reputation for the Ayurvedic drugs.

 

The national research centre selected for this program is the Post Graduate Institute of Ayurveda at the Gujarat Ayurveda University, Jamnagar. There will be eight regional centres under this apex body that will report individual cases to the committee. The committee will cross check the cases before taking any decision. The committee will also report the case to the World Health Organization if the violation of norms is of serious nature. Such a pharmacovigilance initiative has also been taken in the past for preventing the corruption in the manufacturing and selling of modern allopathic medicines, but it yielded no result, thanks to corrupt doctors and irresponsible pharma companies.

 

For a $300 million market in India alone, and almost $1 billion world over, this was a move that had to come sooner or later. They say, “Health is wealth”. Better if India understands the potential of its traditional medicines promising heath to the individual and wealth to the economy!

Avoid Fake Herbal Medicine Companies

Herbal medicines are consumed by almost 80% of the world’s population. In India alone, the industry stands at a huge $1 billion. The demand comes from the people’s faith in the 5000 year old science of life. Despite many allegations, people never lose their faith in Ayurvedic medicines. This leads to an increase in demand over the years. This is primarily because of the distrust associated to anything chemical, and modern drugs are composed of chemicals and nothing else. Herbal medicines stand for anything natural, and provide us a chance to establish an association with nature. This explains the consumer attitudes behind the purchase decisions.

But, the fly-by-night quack Ayurvedic companies are taking advantage of this faith. According to a recent finding, a whopping twenty percent of Ayurvedic medicines sold over the Internet contains over permissible limits of lead, mercury, or arsenic. The conclusion was arrived at after the researchers of a university purchased 193 samples of medicines available over the Internet and analyzed them for possible toxicity. And their doubts came to be true. 

This is shocking since the herbal medicine market is mainly a export oriented market and the main demand comes from the foreigners, affected by health tourism and looking towards the east to fix their physiological problems. These guys are an easily decieved lot, and seldom cross check the products or even the profile of the company. The decision is influenced by an eye catching design of the website and a compelling copy that enthralls the readers. Some aggressive and often misguided SEO efforts lead to high Page Rank which makes the company listed among the first few pages of any search engine. Most of these products flaunt a GMP certification and there is no means by which you can verify this certification. 

So, if you are living abroad and looking for herbal remedies to relieve you of asthma or other chronic illnesses, then don’t go for any Tom-Dick-or Harry manufacturer. Take time to know more about the disease, its chances of recovery and the available medications. If you are purchasing something over the Internet, do a Google search for the company to look for any media mention or press release that has come out in a national daily. Also, look for the research and development work of the company. Remember, Ayurveda is not just a quack medication. You can’t just mix some herbs, boil them and say, “Here is a miracle cure for Asthma!” It requires careful clinical experimentation and a proper lab-oriented approach to churn out the right medicine. Thankfully, the research work of Asoka Lifescience Limited is undertaken by Jadavpur University, one of the largest universities in Asia. Just the right approach needed to rub off the blemishes that fake companies put on Ayurveda.